Shave gel/cream

Usually in the form of a foaming gel applied by hand, or a foaming cream applied with a shaving brush.
Shaving creams are coming back into fashion, as are other products for beards.
We´re also being asked to formulate non-foaming shaving gels and oils that soften the skin and coarse beards and don´t irritate sensitive skin.
Men are now taking greater care of themselves, but products for shaving are the most widely-used because they´re essential.