Cleansing gels are a substitute for cleansing milks, and are a gel-based formulation.
They are fairly aqueous, so good skin-cleansing agents must be included when developing the formula.
Cleansing gels are ideal for busy women who don´t have time to use cleansing milk followed by toner.
They´re fresher than cleansing milks and are also suitable for young skin and skin that tends to be oily.
The formula is fairly simple and they are relatively economical.
They are marketed as a modern facial cleanser; many major brands available through beauty salons and pharmacies offer a version.